Bachelor of Commerce Honours Degree in Marketing Management

Marketing focuses on developing and managing ongoing relationships with customers, competitors, partners, suppliers and other stakeholders. The programme emphasizes on strong functional linkages that exist in practice between marketing and other functions of the organisation. The programme is designed to equip graduates with requisite skills and competencies in the field of commerce, imparting excellent knowledge in marketing with competencies that can add value to productivity and economic growth.
The Bachelor of Commerce Honours Degree in Marketing Programme prepares students to develop an appreciation of the role of marketing and the management of marketing functions in modern environments. The programme focuses on being market oriented, to organisations operating in both the commercial and public sectors.
It provides an in-depth exploration and practical application of marketing tools, enables students to understand the challenges of marketing management, and equip students with the most recent knowledge in various dimensions of marketing. The programme takes an interdisciplinary approach to enable students who complete the course to:

i. Impart a solid foundation in the application of fresh marketing strategies and cutting-edge marketing concepts that will help the business enterprise in achieving a customer centric business model.



ii. Foster the spirit of flexibility, creativity, entrepreneurship, innovation and ethical practices required to address the marketing challenges presented by a rapidly changing business environment.


iii. Develop strong analytical skills that will enable them to identify and assess strategic marketing opportunities as well as enable the business enterprise to gain a sustainable competitive edge.


iv. Develop and implement effective marketing plans and campaigns.